B2B In-Person Event Trends for 2025

Event Marketing — Tue., Mar. 18, 2025

Recent research from Bizzabo found that 2025 is expected to be a big year for B2B in-person events, with increased budgets and more events planned.

According to the report, based on a survey of 1,500 B2B event organizers and attendees, 53% of organizers expect a budget increase and 66% plan to schedule more events this year.

Attendees also have a positive outlook, with 54% planning to attend more in-person events in 2025 than in 2024. In-person events are seen as effective for achieving business objectives and learning about new products and services.

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