
Are You Really Reaching Your Ideal Audience?
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
B2B marketers often struggle with opposing forces, leading to unclear data strategies and marketing goals. They must balance expanding their audience while targeting specific personas and adhere to privacy regulations while collecting customer data.
Marketers must be customer-obsessed, but also push messaging based on internal priorities. Yet, they expect quick results from campaigns, despite long buying cycles. This results in a jumbled strategy to please both sides of the push-pull battle.
To build a better data strategy, marketers need a "north star" to focus on and prioritize. The concept of ethical marketing, which respects consumer rights and privacy, can guide them. It includes transparency and trust, thoughtful interactions, and values-driven marketing.
... continue reading belowEthical Marketing Can Clarify Muddled Data Use and Marketing Goals
Don't worry ... it's FREE!
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.
Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.