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B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops
Marketing Content — Thu., Feb. 29, 2024Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in targeted publications.
Almost two-thirds of B2B buyers say their corporate brand messaging is too vague, highlighting the importance of on-message strategic content to stand out.
B2B PR and marketing professionals must use creative stories, research, and SEO to maximize the value and lifespan of their content, without relying on pay-for-play opportunities.
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B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops
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